What relationship do your clients want
Clients are the lifeblood of any business, and you probably think about the relationship you want with them. But how much time do you spend
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Clients are the lifeblood of any business, and you probably think about the relationship you want with them. But how much time do you spend
If CRM is an approach to business that focuses on building value in your client base for the future, how can you value each client’s
A valuable client contributes to the profit of your business now, will continue to contribute to it in the future, and introduce others like them.
By the end of this blog, you will have picked up some ideas of how a CRM system will help you grow your business. If
What is the difference between a Lead and a Sales Opportunity? I am often asked why CRM’s have both a Lead and a Sales Opportunity
Anecdotally, as much as businesses talk about being client centric and valuing their clients, what they do is product centric and designed to extract as much value as they can from their clients. Their not so hidden purpose is to maximise shareholder value through finding more people to buy wh…
The problem is, that as human beings we think in straight lines – cause and effect – while reality happens in circles. If you are going to truly thrive through these difficult times, then you need to break out of this linear world. Fans of Peter Senge will recognise this as Systems Thin…
Every business including yours does CRM whether they have a CRM system or not. Its just a question of whether they do it well or badly. That is because you don’t have a business if you haven’t got CLIENTS, and the value of your business – even its very survival – depends on the value of…
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