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New blog articles and events are being added every month so please come back to this page if you don’t find what you are looking for.

February Executive Briefing

Relationship Marketing Marketing beyond customers   Not just customers Marketing is often about attracting customers (clients) and generating leads by pushing a message to them

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People don’t buy what you sell

Anecdotally, as much as businesses talk about being client centric and valuing their clients, what they do is product centric and designed to extract as much value as they can from their clients. Their not so hidden purpose is to maximise shareholder value through finding more people to buy wh…

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